![]() ![]() How do you explain the enduring influence of the otherwise simple shoe? “The difference is the horsebit,” Ellen Goldstein, professor of accessories design at New York’s Fashion Institute of Technology, told AdWeek a few years ago. ![]() Gucci’s New York trip and the subsequent introduction of Gucci’s horse bit loafers, and the brand’s staple footwear offering has enjoyed what fashion critics and analysts can unanimously agree is “remarkable longevity.” The finishing touch? Affixed to each shoe’s upper was a golden-hued horsebit, a staple Gucci symbol. Gucci returned to Gucci’s headquarters in Italy, he set out to add a leather loafer to the house’s lineup of goods. During his visit, the eldest son in the Gucci family – who had just been appointed chairman of the family leather goods business following his father, Gucci founder Guccio Gucci’s death – noticed just how many American men were wearing simply crafted, slip-on loafers. ![]()
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